Publication Plan

Publication Plan

Title: Indiependant

Positioning Statement: Influencing your life

Frequency of Publication: Monthly

Price: £2.30

Distribution: Newsagents and Supermarkets

Rationale: This magazine shows the readers the inside like to the music world, and how the Indie music stars live their lives.  We will offer a magazine that has interviews, exclusive pictures.  It will pretty much focus on the fans of the music world and show them exactly what they want.

Style: The magazine will be very informal, as the music world is not exactly the most formal thing and we would like to relate it to the actual music world.  The vocabulary will be very simple as people as young as 16 will be reading the magazine and they will need to understand the words, but the writing won’t be to simple as the older ages that are reading it 18+ will find it boring.  There will be strong humour in the magazine as the readers will get bored if it’s all non humorous.

Regular Content

·        Editors letter

·        Gig Guide

·        Competitions

·        Interviews

·        Exclusive pictures

·        Gossip on the performers

·        Poster page

·        Fans forum

·        Exclusive pictures of the bands rehearsals

·        Update on new song releases

Feature Content

·        Removing the Rubble. Lisa Occhino - Indie bands helping Japan earthquake horror become back to normal.

·        Owl city comes alive. –Owl city speaks about their new tour and upcoming album release.

·        Is it the end for Kings of Leon? – Truth about splitting

·        Florence and The Machine shakes it out – speaks about her appearance on the x-factor

·        Road to Rock Fame

·        Tribute act to Amy Winehouse – Interview

·         Arctic Monkeys go on a road trip.

·        New Labels!

·        Indie Music Festival - See all the new artists, non signed artists and old artists in a Leeds festival

·        Alex Turner

·        2011's Big Reunion - An old band comes back together

·        2012 Mapped out

·        The Kooks- Fading Away

House Style

Coverlines: italic and in Arial

Headlines: Arial black

Stand First: Berlin Sans FB Demi 16pt

Captions:  Arial 8pt

Features first paragraph: Arial black, 4 lines deep

News first paragraph: First three words in BOLD CAPITALS

Body text: Tahoma 11pt

Colour scheme: Brown, Red, Orange.